Suzomi Google And Meta Ads Course
📊 Master Google & Meta Ads — Learn to Create High-Converting Ad Campaigns with Real Projects, Certifications & Internship Support
🟢 Standard Module (Beginner to Intermediate)
Ideal for beginners who want to learn the fundamentals of paid advertising on Google and Meta (Facebook & Instagram) platforms.
Module 1: Introduction to Paid Advertising
What is Paid Advertising (PPC)?
Google Ads vs Meta Ads Overview
Ad Auction System & Quality Score
Ad Types: Search, Display, Video, Social
Module 2: Google Ads Basics
Google Ads Interface Walkthrough
Setting Up Google Ads Account
Keyword Match Types & Targeting
Creating Your First Search Ad Campaign
Module 3: Meta Ads (Facebook & Instagram) Basics
Facebook Business Manager Setup
Campaign Objectives & Audience Targeting
Creating Image/Video Ads
Budgeting & Scheduling
Module 4: Ad Design & Copywriting
Ad Format Selection (Carousel, Video, Story)
Basic Ad Design Using Canva
Writing Compelling Ad Headlines & Descriptions
A/B Testing Fundamentals
Module 5: Analytics & Optimization (Basics)
Introduction to Google Analytics & Meta Insights
Tracking Ad Performance Metrics (CTR, CPC, CPA)
Ad Budget Allocation Basics
Campaign Optimization Tips
📝 No Certificate and Internship
🔵 Premium Module (Advanced + Business Ready)
Best for students and professionals looking to master high-converting campaigns and work with real clients or agencies.
Module 6: Advanced Google Ads Strategies
Google Display Network & Remarketing
YouTube Ads Setup & Targeting
Smart Campaigns vs Performance Max
Conversion Tracking & Tag Setup (Google Tag Manager)
Module 7: Advanced Meta Ads Strategies
Custom Audiences & Lookalikes
Instagram Story & Reels Ads Strategy
Catalog & Dynamic Product Ads
Conversion API & Pixel Integration
Module 8: Funnel Building & Ad Scaling
Understanding Sales Funnels
TOFU, MOFU, BOFU Strategy
Scaling Campaigns Without Losing ROI
ROAS-Based Bidding
Module 9: Campaign Audits & Live Projects
Full Audit of Real Google & Meta Campaign
Troubleshooting Poor Performance
Preparing Monthly Campaign Reports
Campaign Review with Mentor
Module 10: Freelancing & Internship Project
Running Paid Ads for a Real Business
Budget Management for Clients
Freelancing Setup on Upwork & Fiverr
Portfolio Building + Live Internship